Wisconsin tourism powers the economy and strengthens the fabric of communities of all sizes. The historic impact of tourism reached every corner of Wisconsin and, in doing so, sustained livelihoods for thousands of our friends and neighbors.”

Wisconsin Department of Tourism Secretary Anne Sayers

Tourism generated $64 million in economic impact in 2023 in Clark County, contributing to Wisconsin tourism’s historic year.

The 2023 economic impact surpassed the previous statewide record of $23.7 billion set in 2022. Clark County also surpassed the previous record of $60 million set in 2022. Statewide, tourism’s historic year was fueled by economic impact growth in all 72 counties, a record number of overnight visitors for a second consecutive year and investments tourism businesses made in goods and services.

Additionally, last year, Clark County tourism supported 346 part and full-time jobs across various sectors of the industry, part of the more than 178,000 jobs sustained by tourism across the state. Tourism in Clark County also generated $3.3 million in local and state tax revenue. Statewide, tourism generated $1.6 billion in local and state tax revenue in 2023. Without this revenue, each Wisconsin household would pay an additional $660 to maintain the current level of government services.

“Wisconsin tourism powers the economy and strengthens the fabric of communities of all sizes,” said Wisconsin Department of Tourism Secretary Anne Sayers. “The historic impact of tourism reached every corner of Wisconsin and, in doing so, sustained livelihoods for thousands of our friends and neighbors.”

In 2023, Wisconsin welcomed 113 million visits, nearly 2 million more than the previous year. This number includes 45.9 million overnight visits last year—the second consecutive year of record-breaking overnight visitation. Overnight visitors, on average, spend almost three times as much as a day-trip visitor. View the 2023 economic impact data at https://www.industry.travelwisconsin.com/research/economic-impact/, including a county-by-county breakdown.

Clark County utilizes many media platforms including our website, Facebook page, website calendar, Travel Wisconsin and more to help promote the county’s many great events, business developments, job opportunities, communities, outdoor recreation, special attractions, history, lodging, food hubs, shopping and so much more!