Gen Z men are the biggest beauty market no one's talking about

Gen Z men may be the most underrepresented demographic in the beauty business, particularly when it comes to hair care, a new Hims survey reveals.

Melissa Lavigne-Delville
Posted 8/27/24

Gen Z men may be the most underrepresented demographic in the beauty business, particularly when it comes to hair care, a new Hims survey reveals.

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